About Us

Auntie Cunt is not a phase. She's a position.

She is the woman who chose herself—on purpose, out loud, and without apology.

Born from divorce, rebirth, and radical self-respect, Auntie Cunt is the embodiment of what happens when a woman stops shrinking, stops explaining, and stops centering anyone who does not center her back.

C.U.N.T. stands for Choosing Us Not Them—
a lifestyle, a mindset, and a line in the sand.

This brand is for women who:

Have outgrown compromise disguised as "love"
No longer negotiate their peace for proximity
Date themselves first—and well
Understand that being alone is better than being misaligned
Are not starting over… they're starting ahead

Auntie Cunt is poised, polished, and pleasant—
until she isn't.

She tells the truth with a smile.
Throws shade with intention.
And teaches women how to sit comfortably in their power without guilt, fear, or apology.

She is:

Emotionally regulated, not emotionally available to nonsense
Stylish without trying, confident without permission
Spiritually grounded, mentally sound, physically fit
Well-traveled, well-fed, and well-rested
Soft where it's safe. Sharp where it's necessary.

This is not a man-hating brand.
It's a self-centering brand.

We celebrate healthy love, high-functioning relationships, and partnerships that add—not erase.
We believe in therapy, self-reflection, and accountability.
We believe silence is too expensive.
We believe peace is non-negotiable.

Auntie Cunt speaks to the woman who already knows—
she just needed confirmation.